Journal posts
Build ownership capacity or innovation projects will die 30 May 2019 - We have been making new digital products and services for clients for more than eight years. During this time we have learned that new products will not survive if ownership capacity is not developed by the external teams who work… more
Player Barometer used in Europa League coverage 23 May 2019 - It’s great to see our work on the UEFA Player Barometer showing data for the upcoming Europa League finalists. The Barometer is managed by UEFA’s product teams as part of a sponsorship with FedEx, now called Performance Zone. It highlights… more
Themes from the FT Future of the Car Summit 21 May 2019 - I attended the Financial Times ‘Future of the Car’ summit last week, an event primarily concerned with changes to the car from electrification and digitisation. Three main themes emerged over two days of talks: Autos are late to digitisation The… more
Lawyers are the levers in designing complex services 2 April 2019 - Lawyers are crucial in any service design project of sufficient scale and complexity. Our recent large projects have gone beyond just making digital products into wider areas of service design. We have been creating go-to-market strategies, brokering multi-partner data sharing… more
Free tools for communicating data 19 March 2019 - We are proud to have launched a new website. features our two most popular design tools, London Squared and Sparks, free to use by anyone wanting to enrich their own data stories. London Squared in D3 Originally designed for… more
Market sizing as a service design tool 18 February 2019 - After the flood is a project-based business. We help our clients create, build and deliver new value. Increasingly we are asked to design pricing or go-to-market strategies. On every project, we employ ATF’s design principles and tools such as depth… more