The problems we solve

Companies in the 21st century are drowning in data and are failing to realise the value in their data such as:

  • missing out serving new customer segments
  • missing out on new revenue streams
  • missing out on strategic or reputational value

This happens because companies lack the time or the expertise to get to grips with the complexity of working with data as a material.

We work with or augment internal teams to create new services.

We are a creative, experienced, and cross-functional team that customises every project to the organisation’s needs to maximise long-term value.

What we do

We create new business value by making new customer experiences.

We create new products and services from complex data, creating ownership capacity and commercial strategy to embed this value creation within the business.

We partner with clients like Ford Smart Mobility, Nikkei, the UK Government Digital Service, BBC, UEFA, and Google.

We are a creative, experienced, and cross-functional team that customises every project to the organisation’s needs to maximise long-term value.

Our approach

We are a design consultancy. This means we make sure we are asking the right question and that we make the solution tangible as soon as possible.

Projects are split into three phases:

  • Agreeing on the value to be created: problem definition and agreeing a proposal
  • Validating tangible services: research, synthesis, prototyping and testing
  • Creating lasting value: helping build ownership capacity and commercial strategy

Creating value with data

Our purpose is to create new value, mainly from new and improved customer experiences, including:

  • Increasing revenues: our work for Redburn increased their customer base by 60%
  • Creating new revenue streams: we developed Cityflow for Ford Smart Mobility to sell to global cities
  • Creating operational efficiency: our analytics platforms for BBC and GDS allow steams to see actionable insight
  • Enabling sponsorship Activation: FedEx now sponsor the Barometer service we made for Euro 2016
  • New tech IP: ee worked with Google to create new products and services