Connected cars

Designing with the city in mind

There are many complexities in making connected cars a viable product. Based on our own experience in the smart mobility sector, we provide recommendations on how carmakers, designing with the city in mind, can unlock commercial success and create a transformative value from data.

Our recommendations

Develop with the city in mind

Establishing initiatives that align with city priorities and add value is critical for businesses. A recent smart mobility project involved developing a data-driven service that allowed city managers to become more efficient and pursue better civic policies. 

The project required an in-depth and practical understanding of groups’ and individuals’ motivations and needs. This approach of user-centricity is vital. User-centricity underpins any real value or longevity. Connected car projects will stay in the pilot stage if they continue to concentrate exclusively on technology rather than user behaviour.

Understanding political, procedural and legislative contexts for all new services, ideally, developed alongside relationships with their city customers is an important aspect.

Develop data-sharing services

Data storage, V2I and connected car sensors will require platforms to manage and exchange data—enabling new products and services. 

Open data sharing platforms can strengthen commercial and city environmental capabilities—allowing councils and municipalities to create new services. 

A shared data policy should have transparent and sound legal instrumentation allowing for tiered access and commercial streams.

Open data sharing platforms can strengthen commercial and city environmental capabilities—allowing councils and municipalities to create new services. 

Connected cars will create more value for drivers in safety and financial savings. They will also generate significant value for cities in vehicle-to-infrastructure while contributing to city-management data platforms. 

By developing new services based on a solid sense of the users and how their cities work, companies can leverage tangible consumer needs and city relationships.

There are commercial opportunities for mobility companies who unlock the transformative value of data by seeing connected cars as creators and not just consumers of data.