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Unlocking the transformative value of data: how new, design-led strategies can create value for any business 2 July 2019 - In summary: The creation of value today requires a radically different approach because of data. Standard definitions of ‘data’ and ‘value’, miss the massive creative power of data for any organisation. A new, design-led approach to data unlocks new and transformative kinds of value. The 21st century business is different because of data There is a sharp and growing divide… more
State of the Art of Sports Data Visualisation: Part II – Strategy Recommendations 14 June 2019 - We have described the benefits of how new sports data formats could engage mass-market audiences. In this section, we look at tangible strategies that media, rights holders and sponsors can enact to realise the value of engaging mass audiences in… more
State of the Art of Sports Data Visualization: Part I – Format Recommendations 10 June 2019 - In this section we take a look at some new ways to present data, from rankings and relative quality to the importance of storytelling,  and how they may engage new audiences based on our experience of designing for global reach.… more
State of the Art of Sports Data Visualisation: Introduction 10 June 2019 - We were interested to see the paper State of the Art of Sports Data Visualization by Charles Perin et al., published last year. At After the flood, we have worked on several sports data projects. Sports data complement other means… more
How AI can help your organisation with lean decision making 7 June 2019 - At After the flood, we are often asked to develop products that create predictive analytics, rather than passive displays of information or data due to the perceived value in AI services. Back in 2009, we spoke at the O’Reilly Big… more
Build ownership capacity or innovation projects will die 30 May 2019 - We have been making new digital products and services for clients for more than eight years. During this time we have learned that new products will not survive if ownership capacity is not developed by the external teams who work… more