We designed services to help Bulb acquire and retain more customers
Generating meaning through context
Bulb, the UK’s largest renewable energy supplier, asked us to create propositions that would help them acquire and retain customers. We responded by developing a service that helped customers manage their energy usage and carbon footprint.
Our work began by exploring customer usage data. By analysing energy usage patterns we were able to create new customer segments out of insight into how different customers typically use energy through a day, and how that pattern changes over the course of a year. With our usage analysis in hand, we developed better ways to display energy data, helping customers put their own actions into context.
We developed a mobile billing app that helps customers understand how much they were saving through solar generation, how their home network enables domestic electric vehicle charging, when to switch their billing plan, and more.
This work for Bulb has a direct connection to the service design and go-to-market strategy we developed for Ford Smart Mobility in the space of city analytics. We are certain that energy and mobility corporations can realise more value from their data by better understanding user and city needs. We can build on that insight with design to make those ideas both tangible and commercial.