We developed a mobility service to help cities manage traffic and emissions
The Client: Mobility company
Helping global cities serve their citizens
Global cities are facing unprecedented strain on their transport networks, causing problems with congestion, emissions and operational efficiency.
We are working with a global mobility brand to help these cities run better.
We have seen that city managers do not have the tools needed to make use of built environment and transport network data. By providing easier access to robust evidence, cities can help both their citizens and themselves with smarter, more adaptive services.
We are working directly with city governance to design a data-driven service to allow them to become more efficient, exposing ways to pursue better civic policies.
The project draws on our expertise in complex data, commercial modelling, go-to-market strategy, brand identity, user research and world-class product design. By making strategy tangible through service prototypes, we are able to develop relationships with global city partners as they seek to help their citizens.