Sport

Data-driven, social fan-engagement

The Client: UEFA

Narrative, not numbers

The Player Barometer presents a new type of player rankings that lets UEFA own the debate about the best players.

The Player Barometer uses a combination of the player cards and new player metadata to construct a live ranking that is updated at the end of every match.

One concept we explored was how to humanise the data with Natural Language — creating a set of simple sentence structures that could provide a huge variety of outputs. We eschewed more complex visualisations to create something that would work for non-experts and across a variety of devices.

 
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