Improving customer experience
We redesigned Redburn’s value investing service IDEAS, which attracted 45% more users across 60% more investment institutions within six months of its launch.
IDEAS helps industry experts understand and develop new insights about the market through Redburn’s proprietary valuation data. It allows users to gain an edge in their investment decisions by making new valuations and comparisons. Working with Redburn to understand their workflows, opportunities and barriers helped us identify core areas of improvement in IDEAS’ design and usability.
“High-quality digital design and build matters in our industry. After the flood has played a significant role in helping IDEAS attract new clients.”
Jeremy Evans, Founder and Senior Partner, Redburn
By spending time with the business, brand, and their data we created unique software designed in a way that was clear and consistent.
Developing a user typology
Building on our substantial experience in the research, broking and fund management world we assembled a typology of investment styles to help us pinpoint product and personalisation opportunities.
Having a clear understanding of user types helps inform the design of diffferent views for different contexts while a personal dashboard helps users stay on top of changes in the market and make complex constructions of their own.
