A new business vertical
We worked with product leaders at Nikkei and the Financial Times to develop a brand new product proposition in market intelligence that launched in early 2018.
We were asked to help because of our expertise in financial information software and developing data-driven concepts. Key to this was our ability to connect the needs of the editorial business with their technology and data teams. We collaborated with staff from both Nikkei and the FT in Singapore, Tokyo, and London.
What we delivered
- Initial user research to map out the problem space, working with both their network and our own.
- Development and testing of initial concepts to refine the proposition.
- Iterative design prototypes, working toward a sellable MVP.
- Brand positioning, naming, and visual design.
“After the flood helped us create this new service from research and proposition development through to design and branding. They quickly understood this complex space and created something unique and tangible that we could validate with real customers. Their project management was faultless, with our teams in London and Tokyo always involved and up to speed.”
Dan Bogler, CEO ScoutAsia