On Tuesday 13th Jan, at 18:30, Max Gadney will be presenting our work on the London Squared mapping project at the #geomob London event. Max will be discussing the challenges in creating maps for data portrayal as opposed to wayfinding. He will then talk through the designs for London Squared and also presenting an opportunity to collaborate […]

Taking stock of 2014, we can see that a few patterns in our work have emerged. First is the need to focus on what we are – a design company that does projects. We need to remember this because being lucky enough to work on longer-term work, we can be lulled into thinking that just doing things […]

Max Gadney talks about After the Flood’s journey to becoming a service design studio. This talk was given to a ProductTank, the premium gathering of digital product management professionals. The key take-out of this talk is: ‘Our recent projects don’t just let people see and use the relevant information – they also let them share and act on it. […]

Max Gadney will be speaking about how designing for people and data creates services. He will highlight work for BBC, GDS and others too. This from the meetup page: Max will be describing the reality of bringing services into existence – in spite of the complex organisational structures and processes that we are required to […]

We’ll be three years old at the end of September 2014. Here are 10 things we have learned along the way: 1. Designing Services Service Design has emerged as a large part of what we do. We now work on product strategy for clients, discovering a whole portfolio of possibilities up front. These products and channels […]

‘Make it responsive’ is something we don’t really hear our clients say. Yet, strangely, it is what most design companies offer under their ‘mobile services’. But what is not to like about a website squeezing beautifully into a smaller tablet or phone display? It is fine, but it is just the beginning of what you should do with mobile design.  […]

We have a picture in the studio that serves to reminds us of the chaotic and dangerous nature of our main building material. It is a still from The Dark Knight and shows Heath Ledger’s Joker in post-crime rapture. The legend is ‘Data Doesn’t Care’. This rather existential phrase is inspired by an entry in the blog of Ben Horowitz […]

Two stories/same thing: One We had finished a week of discovery workshops and our client (board member of financial institution)  said ‘it’s been very good – it’s strange – you guys aren’t much like other designers’.I had been here before. I said, ‘In what way?’Client: ‘Well, you know . . .’Me: ‘What? Dumb?’Client: (Laughed, relieved I hadn’t […]

We are proud to announce a recent collaboration with Google. Though we cannot go into details of the project, it was fascinating opportunity to see how they worked. Google are a rare company – not often does one encounter a business who can match their product ambitions to their technical ability.  We are glad to add […]

The increasingly sophisticated visualisation of sports statistics can be extended to other fields, such as building or commerce, and help to improve the general quality of information. 29 February 2012. One of the highlights of the Strata 2012 conference in Santa Clara CA was a talk by Ryan Ismert from Sportvision. Sportvision make the graphics that […]