The Social Life of Information

Max Gadney talks about After the Flood’s journey to becoming a service design studio. This talk was given to a ProductTank, the premium gathering of digital product management professionals. The key take-out of this talk is:

‘Our recent projects don’t just let people see and use the relevant information – they also let them share and act on it. Information is a social tool that is less useful if you do not allow people to interact through the services you create.’

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