We are going to start announcing new clients and projects on the journal section of the site. These posts are aimed at informing clients and potential employees where our experience and expertise is developing. We will normally announce clients when the work is finished, but occasionally there will be longer projects where we can draw attention to an ongoing […]

[ Note, October 2019: This post is out of date. The latest London Squared site can be found HERE ] We have launched a new site to show our work on the London Squared project. The site will show our experiments as well as examples of the map in use in the wild. We have developed […]

We are featured in the newly published Communication Design: Insights from the Creative Industries by Derek Yates and Jessie Price.  The book contains interviews with design agencies on how they are working in 2015. We discuss the peculiarities of user-centred design for data applications, referring to various case studies including the GDS prototyping for their Performance Platform. And […]

We are currently working with Redburn, Europe’s leading independent equity research and broking firm. Working with Redburn we have been able to build on our earlier work in this area and have deepened our understanding of how institutional investors consume data and ideas in the digital world.  We have developed a good understanding of how […]

On Tuesday 13th Jan, at 18:30, Max Gadney will be presenting our work on the London Squared mapping project at the #geomob London event. Max will be discussing the challenges in creating maps for data portrayal as opposed to wayfinding. He will then talk through the designs for London Squared and also presenting an opportunity to collaborate […]

Taking stock of 2014, we can see that a few patterns in our work have emerged. First is the need to focus on what we are – a design company that does projects. We need to remember this because being lucky enough to work on longer-term work, we can be lulled into thinking that just doing things […]

Max Gadney talks about After the Flood’s journey to becoming a service design studio. This talk was given to a ProductTank, the premium gathering of digital product management professionals. The key take-out of this talk is: ‘Our recent projects don’t just let people see and use the relevant information – they also let them share and act on it. […]

Max Gadney will be speaking about how designing for people and data creates services. He will highlight work for BBC, GDS and others too. This from the meetup page: Max will be describing the reality of bringing services into existence – in spite of the complex organisational structures and processes that we are required to […]

We’ll be three years old at the end of September 2014. Here are 10 things we have learned along the way: 1. Designing Services Service Design has emerged as a large part of what we do. We now work on product strategy for clients, discovering a whole portfolio of possibilities up front. These products and channels […]

‘Make it responsive’ is something we don’t really hear our clients say. Yet, strangely, it is what most design companies offer under their ‘mobile services’. But what is not to like about a website squeezing beautifully into a smaller tablet or phone display? It is fine, but it is just the beginning of what you should do with mobile design.  […]