We designed Index Ventures’ OptionPlan calculator to help CEOs plan their equity allocation

The Client: Index Ventures

Enabling entrepreneurs to retain talent

We worked with Index Ventures to design a tool that helps startups across the US and Europe calculate and create an effective option plan encouraging entrepreneurs to reward and retain their talent. 

OptionPlan provides a comprehensive guide on stock options for entrepreneurs, using data from 73 companies in the Seed and Venture stages.

OptionPlan responsive formats

OptionPlan has been designed in a way that allows entrepreneurs to create a stock option plan and calculate how much to award each team member using easy to understand metrics. Key to this was our ability to understand the needs of the business and match that to a ready-to-use model. Our expertise in bringing creativity, insight and building technical prototypes meant we could bring Index Ventures’ unique dataset and calculator concept to life.


The OptionPlan calculator was released as part of Index Ventures' Rewarding Talent campaign. The service has received wide recognition. More information can be found here.


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